24 May 2015
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Management Team

Russell Brannon – President & CEO

Russell Brannon founded Master Merchant Systems in 1988. Mr. Brannon has been a retail entrepreneur and leader for over 35 years. In 2006 he sold the largest musical instrument chain in Eastern Canada to turn his attention to Master Merchant Systems. As CEO, the company has enjoyed extraordinary growth over the last 5 years and is now one of the largest software development companies in Atlantic Canada.

Mr. Brannon’s current responsibilities include input on product and market strategy, enterprise account commercial terms,  high-level policy and strategy decisions and setting and review of corporate management performance targets.

Adam Baggs – COO

Adam Baggs is MMS’ Chief Operating Officer, responsible for leading the company’s business, operations, management of organizational policy, governance and executing the corporate strategy.

Since joining MMS in August of 2007 Mr. Baggs has been instrumental in helping MMS mature from an expanding software shop into one of Atlantic Canada’s largest software development organizations. Leveraging over 15 years of senior management, project management and analysis experience, Adam has implemented industry recognized business processes and best practices, aligned resources to business and client needs, attracted top talent to enhance or fill critical business functions and supported an aggressive growth plan that has seen MMS transition from 6 markets to over 40 in less than 5 years.

Matt Brannon – SVP, Sales & Marketing

Matthew Brannon joined MMS in 2008 and is responsible for the overall company strategy and implementation of sales, distribution channel management, marketing efforts, customer engagement and pricing. Mr. Brannon’s efforts also support customer service intitiatives, communications, market research and product development.

Since joining MMS the company has seen its reach expand considerably and exposed markets previously untouched by the organization. MMS now has its products deployed in over 40 markets and maintains distribution partners in 12 countries. Through a strong focus on channel partners and developing markets Mr. Brannon believes MMS will become the most widely used retail management product for telecommunications worldwide by 2015.

Grant Carstensen – VP, Product Development

Grant Carstensen is VP, Product Development at Master Merchant Systems. He is responsible for product architecture, roadmap, and product delivery of MMS’ Point of Sale and paperless contracts SaaS solutions. Grant brings to MMS a focus on predictable delivery of quality software and a clear vision, linking business value to software solutions.

Grant has significant experience in architecture and delivery of SaaS products. Prior to his current role, Grant consulted as Senior Analyst on a large web based agreement and case management system for the provincial government of Nova Scotia.

Grant has also worked as Manager, Software Development at Cobham Tracking & Locating (part of Cobham plc) where he led several software initiatives in terms of automation, quality, and a strategic move to SaaS based offerings for SMBs along with Enterprise grade software solutions for large accounts. Grants previous endeavours include work at abridean Inc., a pioneering start-up in the provisioning and identity management space. At abridean, Grant played several key roles from lead architect, to Manager of Software Development, to Product Manager; working closely with key accounts, sales, and R&D to define and deliver new releases and products.

Grant holds a B.Sc. Computer Engineering from the University of Alberta, and is taking his final course completing his Master’s in Business Administration from Dalhousie University in Halifax.

Roberta Keough - Client Services

Roberta joined MMS in 2013 and leads the Client Services and Managed Services teams. Before joining MMS, Roberta immersed herself in the Canadian Telecommunications industry, holding leadership positions in Client Support and Project Management within the Bell and Rogers dealer and corporate channels.
In addition to her Telecommunications experience, Roberta has enjoyed 20 years in various roles within the retail landscape.   Her experience in sales, marketing, front-store retail and Client Centers has given her a broad understanding of the retail environment and the importance that POS systems hold within it.  

A true leader in retail, Roberta understands the unique needs and expectations of retail clients and uses her experience to deliver an uncompromising level of customer service

Tammi Forsythe – Senior Account Executive

Tammi Forsythe is responsible for managing and growing MMS’s key accounts, increasing customer satisfaction and identifying customer needs and aligning those needs with MMS’s services. She also maintains business relationships ensuring concerns are resolved in a timely manner while communicating to all channels within the company.
Tammi has been with MMS for 11 years and has played a key role in many departments throughout the organization before filling her current position.  Prior to joining MMS, Tammi was immersed in the IT industry working as a programmer at the world’s largest photo sharing website. This experience allowed her to gain insight to the customer side of projects and her need to become more involved with customer service.
Tammi holds a bachelor’s degree from Acadia University, a business diploma from NSCC, and an Applied Information Technology diploma from the Information Technology Institute previously located in Halifax, NS.

Doug Hamilton – Controller

As Controller for MMS, Doug Hamilton is responsible for directing all aspects of financial and human resource functions of the company.

Mr. Hamilton has 20 years of experience in retail operations management. Prior to joining Master Merchant Systems in 2007, Doug worked as Business Process Analyst and Cash Management Accountant for a major cellular dealer in Atlantic Canada.

Melodie Joy, PMP – Project Portfolio Manager

As a proven Leader with over 20 years of business management and marketing experience, Melodie has a unique blend of entrepreneurial vision and international business experience.  She is a positive, high energy person with a winning attitude that is contagious.

An MMS team member since 2003, Melodie has worked in a number of key roles that make her product and industry knowledge an invaluable resource for the organization and clients. As Project Portfolio Manager, Melodie works with other senior management and project stakeholders to ensure projects are accurately defined, managed and delivered on time. Since taking over this role, MMS has achieved its highest client delivery satisfaction scores. This has been accomplished through Melodies’ exceptional project management skills, her understanding of client needs and being goal driven while always collaborative.

Her most recent IT project saw her lead multi-national teams in 32 countries. A major mobile telecommunications software deployment with 2,000 Retail Customers, 100 Trainers Trained on the Software, 20 Custom Development and Integration Projects, 18 Dedicated Servers, 3 Languages in 1 (very busy) year.

Melodie is a Director on the Project Management Institute Nova Scotia Chapter and works within the portfolio of Marketing and Outreach to secure Sponsorship for PMI Nova Scotia.
In April 1999 Melodie was named as one of Atlantic Canada’s Top 50 CEO’s by Atlantic Business magazine.

In 2007 Melodie graduated from the Management Development Program through Mount Saint Vincent University and Saint Mary’s University with honours.

In 2012 Melodie obtained her Project Management Professional Designation.







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